Digital-About Page (Spec)
The Client: Kensington Cat and Dog Home is a non-profit shelter that provides medical treatment, rehabilitation, and temporary foster care to cats and dogs in need.
The Project: They needed an about page on their website that featured their story and the benefits of becoming a sponsor. Their target audience are men and women in their 50’s. Most run their own businesses and are unable to take in any new pets but have a deep love for an animal in need and want to find other ways to support the company’s mission.
The Tone: Empathetic, Supportive, Caring
The Objective: Lead visitors to sign up for their sponsorship program as well as their newsletter.