Digital-Landing Page (Spec)
The Client: DoorDash is a popular food delivery and grocery service that enables customers to order and have food or groceries delivered to their door.
The Project: The company needed a landing page that promoted the benefits to business owners who sign up as merchants through their app. Their target audience are restaurant owners who do not offer food delivery and who are skeptical when it comes to advertising their own business on social media. They will get to the landing page through clicking a Facebook ad.
The Tone: Casual-Friday professional, Simple, Reassuring
The Objective: Communicate the simplicity of becoming a DoorDash merchant and lead the visitor to sign up through their app. The page also needed to inform the visitor of their 24/7 customer support and offer a link to submit any questions.