Digital-Banner Ad (Spec)

The Client: The New Yorker Magazine

The Project: A 3 frame banner ad to promote a subscription to The New Yorker’s digital-only format.  The digital-only format offers a convenient way for busy people to be able to read The New Yorker anywhere and everywhere they go. They never have to remember to bring the magazine with them and they can always stay up to date with the most important topics of the week.

The Tone: Insightful, Intelligent, Promotional

The Objective: Click the banner ad to subscribe to The New Yorker in the digital-only format.